SPEAKING & STRATEGIC BRIEFINGS

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Strategic insights into Australia’s 50+ homeowner market.

Craig delivers keynote presentations and private briefings focused on the 50+ demographic — the most capital-concentrated and behaviourally distinct segment in the Australian property landscape.

These insights are drawn directly from his advisory work with 55+ homeowners navigating high-value principal residence transitions.

The perspective is practical, commercially relevant and grounded in real-world capital decisions.

Australians aged 50+ hold a disproportionate share of residential property wealth and private capital.

They represent:

• 27% of Australia’s population
• 50% of private wealth
• 46% of disposable income

For many within this cohort, the principal residence represents the largest single concentration of personal capital.

As this generation moves through retirement, business exit, lifestyle recalibration and downsizing, the implications extend well beyond individual households.

Significant volumes of property are repositioned.
Capital is released and reallocated.
Spending patterns shift.
Intergenerational transfers accelerate.

These movements influence property markets, financial services, retail sectors, advisory businesses and broader capital flows across the economy.

For organisations operating in property, finance, professional services or consumer industries, understanding this demographic is no longer optional — it is strategic.

Presentations may explore:

• Capital concentration within principal residences.
• The psychology of downsizing and later-life decision-making.
• Behavioural risk during high-value property transitions.
• How decision frameworks shift beyond age 50.
• Intergenerational wealth implications.
• Why traditional transaction models often fail the 55+ client.
• Structural opportunities for firms serving the 50+ market.

All sessions are tailored to the audience and context.

Craig speaks at:

• Real estate conferences and leadership events.
• Developer and property forums.
• Financial planning and accounting conferences.
• Private banking and professional services gatherings.
• Corporate retreats and executive strategy sessions.

Engagements range from keynote addresses to private boardroom briefings.

It is structured demographic insight designed to assist organisations in understanding, engaging and responsibly serving the 50+ homeowner market.

The work remains independent.
No product endorsement.
No referral arrangements.

For keynote presentations or private strategic briefings, please contact Craig directly:

craig@encoreadvisory.com.au

All correspondence is treated with discretion.

Please include:

• Name
• Organisation
• Email
• Mobile
• Proposed event date and location
• A brief outline of the event, audience and key theme

Following receipt, alignment and suitability will be assessed prior to confirmation of any engagement.